The subsequent period was an incredibly innovative one for Ludwig & Ludwig drum company, for both drum sets and for concert percussion. Conn, to whom William agreed to sell Ludwig & Ludwig to while staying on to run the company for them. Ludwig & Ludwig’s continued success appealed to a large instrument company called C.G. By 1923, the factory employed 240 people and was the biggest drum manufacturer in the world.
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Tragically, Theobald Ludwig died in the Spanish flu epidemic of 1918, so William took full control of the business. Ludwig Drums: Tragedy, Growth, & Acquisition
Like many other manufacturing companies in the early 20 th century, they were recruited to produce goods for the war effort, and in 1917 Ludwig & Ludwig signed a deal to build rope drums. By 1916, they had added snare and timpani drums to their catalogue as the business continued to grow. They immediately started designing and manufacturing drum products, beginning with a bass drum pedal. As a result, he decided to work with his brother and start a drum shop in Chicago. William was a professional drummer who usually played circus and vaudeville gigs, but he wasn’t getting as much work as he would have liked. and Theobald Ludwig, two sons of German immigrants, decided to start a drum company which they would name Ludwig & Ludwig. In 1964, Ringo Starr’s decision to use a branded bass drum head while playing with The Beatles on The Ed Sullivan Show changed the fortunes of a Chicagoan drum manufacturer forever.īut even before this huge milestone in the company’s history, Ludwig had built a reputation as one of the oldest and most established brands in the business, producing quality and reliable drums for customers around the world. A Super Powerful Mini Electronic Drum Kit.
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