For example, not all links carry the same weight. Google works largely the same way today, although with much more sophistication and nuance. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them. The sites with the most links were, theoretically, the best sites. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them. These references acted almost like a vote - the more your work was referenced the more important it must be. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. The idea for PageRank - Google’s early ranking algorithm - stemmed from Einstein.
#BLACKHATWORLD BUZZBUNDLE HOW TO#
How Google Works In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.įirst, we're going to reverse engineer what Google is doing, and then simply follow their rules, picking the right keywords, and get your sites ranked. Consultants want to make it seem incredibly difficult so that they can charge you a lot, but I'll show you exactly how to do it, step by step, and you'll win. It’s also something that has a lot of faux veneer around it. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about.
#BLACKHATWORLD BUZZBUNDLE PROFESSIONAL#
SEO is simply not as hard as people pretend like it is you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. It's also one of the several chapters of a book I wrote, which you can purchase here SEO is Not Hard - A step-by-step SEO Tutorial for beginners that will get you ranked every single time SEO In One Day So much so that I decided to call it "SEO is not hard."įormatting on reddit is hard, so it's also on Medium here. It's hard work, but it's not unreasonably hard. I have a chapter about that in my book, so I'm just going to publish it for free.įor what it's worth, I drive millions of dollars of traffic in the most competitive key terms online, including with new sites, so if you come in here to comment "this won't work" you're wrong. This is only one of the 17 chapters that read just like this.Īlso, the links I posted here are broken, but you can view the whole thing beautifully formatted on Medium hereĪfter my post about making money from an affiliate site was at the top of this sub for a couple days, I've received more than 50 PMs asking for more info on how SEO works and how to get authority sites ranking. Note: This is a chapter out of my Growth Hacking Book called Secret Sauce: The Ultimate Growth Hacking Guide.
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