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SEO WEBSITE AUDITOR HOW TO
SEO WEBSITE AUDITOR MANUAL

Step 3: Perform a Technical SEO Audit Technical SEO and SEO Claim your Google My Business page and make sure that all information is accurate and correct.Reviewing and optimizing your site structure.The best approach is to fix these issues before proceeding any further by: If you don’t get a nice listing as explained above then this means that there are a number of issues with your website. What to do if you don’t get the expected results? Do you see any related searches you can utilize by creating dedicated pages? Typical examples are ‘brand name reviews.’.Are the ‘related searches’ relevant to your brand?.

Scroll down to the bottom of the results and in particular, the section “searches related to”.

Are the rest of the pages listed on the first page of Google results relevant to your brand?.

Is the name and other information on your GMB page correct?.

Does Google show a knowledge graph entry (Google My Business Listing) on the right panel for your brand?.

Are the descriptions below your homepage and other pages accurate?.

Does Google show sitelinks along with your listing?.

Does your homepage come up first in the results?.

This is how it looks when I search for ‘reliablesoft’ on Google: Brand Search Appearance in Google Results The second step is to search for your brand name on Google and review the results. If the above tests indicate that you are indeed into trouble, then the best approach is to find out as many details as possible about the Google updates and adjust your SEO audit accordingly.įor example, if a site is penalized by Google because of thin content (very popular these days), then in the on-page SEO audit section, you should check the quality of your content and either improve, redirect or remove pages that don’t meet the quality standards. What to do if you are under a Google penalty? Google Organic Traffic Report – Google AnalyticsĬlick Google / Organic from the right panel and set the dates to cover a long period of time.Ĭompare the dates that you see big changes in traffic with the dates Google released an algorithmic change. Login to your Google Analytics, go to ACQUISITION / ALL TRAFFIC, and select SOURCE / MEDIUM from the left menu.

The second way is to compare your Google organic traffic for the dates Google released an algorithmic change.Ī sudden drop (or increase) in organic traffic is a clear sign that your website was affected by the changes.

SEO WEBSITE AUDITOR MANUAL

Manual Actions Report – Google Search Console If there is a manual action imposed on your website, you can see the reason(s) here. There are two easy ways to check for Google penalties.įirst, log in to Google search console and then select ‘Manual Actions’ from the left menu. You should find out when the penalty was imposed, why your website was penalized, and create an action plan to correct the issues and remove the penalty. Note: If you don’t know the difference, between a manual and algorithmic penalty, read this. Google reportedly makes thousands of updates to its ranking algorithm per year and an SEO audit will help you stay in synch. Things change very quickly in the SEO industry and what is working today may not work in 6 months from now. The SEO auditor will manually review the website and come up with recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website in search engines is improved. While there are various tools you can use to SEO audit a website, the best approach is to either perform the audit by following a guide (like the one you are reading now) or hire an SEO Auditor to do the work for you. The main goal of an SEO audit is to help you optimize a website so that it can achieve higher rankings in the search engine results. What is an SEO audit?Īn SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas.

SEO WEBSITE AUDITOR HOW TO

Before getting into the details on how to perform a website SEO audit, it is necessary to understand the meaning of it and what to expect as the end result.